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Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.

“Silicone-free. Gently removes sebum & pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com “”The Best Pro Shampoo for Damaged Hair”” in “The Best Products For Straight Hair of 2020”.
Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo.“