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Izumi Shampoo 300ml

This strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

Izumi Mask 200ml

this strengthening hair mask deeply nourishes, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic mask leaves hair 30x stronger* and reduces split ends by up to 91%*. it features a rich formula to deeply hydrate and thicken hair, restoring key nutrients and repairing damage from brushing. use 1-2 times per week in place of conditioner to intensely nourish and strengthen hair.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.