The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

How is TripleBright different from traditional purple shampoos?
Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water.

How To Use : Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.