Purple shampoo infused with Hyaluronic Acid neutralizes brassy hair. This Ultra-violet iridescent fluid, neutralizes brassy & yellow undertones and boosts color. This anti-brass dual action formula, cleanses the hair of dirt and excess oils, while providing a care benefit to damaged blonde hair allowing you to be able to use daily.  Say goodbye to brassy hair and hello to vibrant, luminous blonde hair.

• 16x stronger hair*
• Helps repair surface damage in one use

Instrumental test after application of Bain Ultra-Violet & Cicaflash: *vs non-conditioned shampoo  . Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.