Bain Hydra-Fortifiant shampoo is Kérastase’s new creation to treat two of the most important concerns in women’s hair: weakness and hair loss. Its use strengthens hair from roots to ends and it also provides a deep cleansing that eliminates impurities in scalp and promotes a healthy environment for hair growth. It regenerates mid-lentgths and ends so that the hair becomes more resistant and it acquires a healthier look. Benefits of Bain Hydra-Fortifiant It purifies scalp. It fortifies hair. It provides sotf moisture to hair. Manageable, loose hair. It reduces falling risk due to breakage . it provides a healthier appearance .